Once in a while I redesign a user interface simply to explore what it might be like for a company to make a few changes. After a few frustrating moments on the Fandango web site, I decided to create ‘million dollar buttons.’ I call them million dollar buttons because I have a hunch that if Fandango were to make these changes to their movie times page, they’d make an extra million bucks.

I’m sure a graphic designer could make much nicer looking buttons. But, my point is that users would have an improved user experience, and they would be more likely to click through to purchase tickets. Jared Spool and Luke Wroblewski have written about the $300 Million Button, and it still amazes me how small design changes could have a big impact.

Please share your thoughts on these design changes.